PROJECTS

POSITION AND ARCHITECT THE ENTIRE ECOSYSTEM!

Each brand in the ecosystem has its own story, audiences, and professional legitimacy—along with different cultures. The first challenge of this global project was to define each entity’s role within the new whole: place, message, purpose, audience, and what would evolve for each brand and the people behind it. Through workshops, we built a new brand platform for BRAND NAME and provided foundational direction for each entity.